A sex toy is an object or device that is primarily used to facilitate human sexual pleasure, such as a dildo or vibrator. Many popular sex toys are designed to resemble human genitals and may be vibrating or non-vibrating. The term sex toy can also include BDSM apparatus and sex furniture such as slings; however, it is not applied to items such as birth control, pornography, or condoms.

The key manufacturers are Reckitt Benckiser (Durex), LELO, Doc Johnson, Church & Dwight (Trojan), We-Vibe, Lovehoney, LifeStyles Healthcare and Lover Health. The top five players holds a share over 20 percent of global total.

Market Analysis and Insights: Global Sex Toys Market


In 2020, the global Sex Toys market size was US$ 2149 million and it is expected to reach US$ 3188.8 million by the end of 2027, with a CAGR of 5.8% during 2021-2027.

Global Sex Toys Scope and Market Size

Sex Toys market is segmented by region, by country, company, type, application and by sales channels. Players, stakeholders, and other participants in the global Sex Toys market will be able to gain the upper hand as they use the report as a powerful resource. The segmental analysis focuses on sales, revenue and forecast by region, by country, company, type, application and by sales channels for the period 2016-2027.

Segment by Type, the Sex Toys market is segmented into

  • Adult Vibrators
  • Dildos
  • Butt Plugs
  • Male Masturbators
  • Massagers
  • Erection Rings
  • Others

Segment by Application, the Sex Toys market is segmented into

  • Online Stores
  • Retail Outlets
  • Specialty Stores

Regional and Country-level Analysis:

  • North America
  • United States
  • Canada
  • Asia-Pacific
  • China
  • Japan
  • South Korea
  • India
  • Southeast Asia
  • Australia
  • Rest of Asia-Pacific
  • Europe
  • Germany
  • France
  • U.K.
  • Italy
  • Russia
  • Nordic Countries
  • Rest of Europe
  • Latin America
  • Mexico
  • Brazil
  • Rest of Latin America
  • Middle East & Africa
  • Turkey
  • Saudi Arabia
  • UAE
  • Rest of MEA

Competitive Landscape and Sex Toys Market Share Analysis

Sex Toys market competitive landscape provides details and data information by companies. The report offers comprehensive analysis and accurate statistics on revenue by the player for the period 2016-2021. It also offers detailed analysis supported by reliable statistics on sale and revenue by players for the period 2016-2021. Details included are company description, major business, Sex Toys product introduction, recent developments, Sex Toys sales by region, type, application and by sales channel.

The major companies include:

  • Reckitt Benckiser (Durex)
  • LELO
  • Doc Johnson
  • Church & Dwight (Trojan)
  • We-Vibe
  • Lovehoney
  • LifeStyles Healthcare
  • Lover Health
  • Nanma Manufacturing Company
  • Tantus
  • Leten
  • Fun Factory
  • BMS Factory
  • Beate Uhse
  • Aneros Company
  • Jimmyjane
  • Luvu Brands (Liberator)
  • Pipedream Product
  • California Exotic Novelties
  • Bad Dragon
  • Nalone
  • Happy Valley
  • Crystal Delights

Table of content

1 Study Coverage
1.1 Sex Toys Product Introduction
1.2 Market by Type
1.2.1 Global Sex Toys Market Size Growth Rate by Type
1.2.2 Adult Vibrators
1.2.3 Dildos
1.2.4 Butt Plugs
1.2.5 Male Masturbators
1.2.6 Massagers
1.2.7 Erection Rings
1.2.8 Others
1.3 Market by Application
1.3.1 Global Sex Toys Market Size Growth Rate by Application
1.3.2 Online Stores
1.3.3 Retail Outlets
1.3.4 Specialty Stores
1.4 Study Objectives
1.5 Years Considered

2 Executive Summary
2.1 Global Sex Toys Market Size Estimates and Forecasts
2.1.1 Global Sex Toys Revenue 2016-2027
2.1.2 Global Sex Toys Sales 2016-2027
2.2 Sex Toys Market Size by Region: 2021 Versus 2027
2.3 Sex Toys Sales by Region (2016-2027)
2.3.1 Global Sex Toys Sales by Region: 2016-2021
2.3.2 Global Sex Toys Sales Forecast by Region (2022-2027)
2.3.3 Global Sex Toys Sales Market Share by Region (2016-2027)
2.4 Sex Toys Market Estimates and Projections by Region (2022-2027)
2.4.1 Global Sex Toys Revenue by Region: 2016-2021
2.4.2 Global Sex Toys Revenue Forecast by Region (2022-2027)
2.4.3 Global Sex Toys Revenue Market Share by Region (2016-2027)

3 Global Sex Toys by Manufacturers
3.1 Global Top Sex Toys Manufacturers by Sales
3.1.1 Global Sex Toys Sales by Manufacturer (2016-2021)

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